Top NFT Projects of Nike

Nike is a global leader in sports and fashion, and it has also been a pioneer in digital innovation. Nike has adopted Web3, the metaverse, and non-fungible tokens (NFTs) to create new products and experiences for its customers and fans.

In this article, we will look at Top NFT Projects of Nike that Nike has produced or partnered with other artists and platforms.

1. CryptoKicks

CryptoKicks is a set of 20,000 digital sneakers that Nike launched as NFTs on the Ethereum blockchain in April 2022. The NFT sneakers are not real shoes, but virtual ones that can be used to dress up avatars in various metaverse settings. The CryptoKicks set was created by RTFKT, a Web3 studio that Nike bought in late 2021. The set includes different types and colors of sneakers, each with a unique serial number and rarity. Some of the sneakers also have special features, such as animations, sound effects, or glow-in-the-dark effects.

The CryptoKicks NFTs were sold through a lottery system, where interested buyers had to register and pay a fee to enter a draw for a chance to buy one pair of sneakers. The price for each pair was set at 0.1 ETH (about $400 at the time), but the market value quickly increased after the sale. According to Covalent, the average resale price for CryptoKicks NFTs was $6,000 in ETH, with some pairs selling for as high as $9,000. The total sales volume for CryptoKicks NFTs reached $1.3 billion in ETH, making it one of the most successful NFT launches ever.

2. Nikeland

Nikeland is Nike’s own metaverse space that uses the Roblox platform to allow its fans to interact, socialize, participate in promotions and access a variety of brand experiences. Nikeland was launched in November 2021 and has attracted over 7 million visitors since then. In Nikeland, visitors can enjoy celebrity appearances from sports stars, such as LeBron James, as well as buy exclusive digital products to customize their avatars with. The products include t-shirts, hoodies, hats, and sneakers that feature Nike’s logo or designs. The products are not limited to Nikeland and can be worn by avatars in other Roblox environments, essentially turning the visitors into digital brand ambassadors.

The digital products in Nikeland are also NFTs that are minted on the Polygon blockchain. Polygon is a layer-2 solution that aims to provide faster and cheaper transactions than Ethereum. The NFTs in Nikeland can be bought with Robux, the virtual currency of Roblox, or with ETH, the native currency of Ethereum. The NFTs can also be traded or sold on OpenSea, the largest NFT marketplace on the web. According to OpenSea, some of the most valuable NFTs in Nikeland include:

• A pair of Air Jordan 1 sneakers that sold for 10 ETH (about $40,000 at the time) in January 2023.
• A hoodie with a rainbow-colored Nike logo that sold for 8 ETH (about $32,000 at the time) in December 2022.
• A hat with a gold Nike logo that sold for 5 ETH (about $20,000 at the time) in November 2022.

3. Swoosh

.Swoosh is Nike’s new Web3 platform that will offer Polygon-based NFT products and virtual apparel initiatives. The platform is designed to showcase Nike’s NFTs and digital apparel projects, including future ways for customers to become co-creators and share in digital product royalties. Nike will use the platform as a hub to launch virtual apparel like t-shirts and sneakers for avatars that can be used within Web3 games. It will also use Web3 technology to allow users to unlock real-world benefits, such as exclusive physical apparel or chats with pro athletes.

The .Swoosh platform is currently in closed beta testing and will have its first NFT drop shortly. The first drop will feature a collection of digital t-shirts that will showcase different aspects of Nike’s brand identity and history. The t-shirts will also have special attributes that will enhance the user’s experience in Web3 games or metaverse environments. For example, some t-shirts will have a boost effect that will increase the user’s speed or agility, while others will have a stealth effect that will make the user invisible or undetectable. The t-shirts will also have a limited supply and a variable pricing mechanism that will depend on the demand and rarity of each item.

4. Nike x RTFKT

Nike x RTFKT is a collaboration project between Nike and RTFKT that will showcase the artistic and creative potential of NFTs and digital apparel. The project will feature a series of limited-edition NFTs that will represent digital artworks inspired by Nike’s products, culture, and values. The artworks will be created by RTFKT’s team of talented artists, who have previously worked on projects such as ZED RUN, and Bored Ape Yacht Club.

The Nike x RTFKT project consist of four drops, each with a different theme and style. The themes are:

• Innovation: This drop will celebrate Nike’s legacy of innovation and technology in sports and fashion. The artworks will feature futuristic and sci-fi elements, such as holograms, robots, and cyborgs.
• Heritage: This drop will pay tribute to Nike’s history and iconic products, such as the Air Force 1, the Air Max, and the Swoosh logo. The artworks will feature retro and nostalgic elements, such as pixel art, graffiti, and cassette tapes.
• Diversity: This drop will reflect Nike’s commitment to diversity and inclusion in its community and culture. The artworks will feature colorful and vibrant elements, such as rainbows, flowers, and butterflies.
• Sustainability: This drop will highlight Nike’s efforts to reduce its environmental impact and promote sustainability in its industry. The artworks will feature natural and organic elements, such as plants, animals, and water.

The NFTs in each drop will have different rarities and prices, ranging from 0.01 ETH (about $40 at the time) for common items to 10 ETH (about $40,000 at the time) for legendary items. The NFTs will also have special perks or benefits for their owners, such as access to exclusive events, discounts on physical products, or donations to charitable causes.

Conclusion

Nike is one of the pioneers in using Web3, the metaverse, and NFTs to create new products and experiences for its customers and fans. By leveraging these technologies, Nike is able to enhance its brand identity, engage its community, and generate new revenue streams.

The NFTs that Nike has produced or partnered with other artists and platforms are some of the most valuable ones in the market, both in terms of price and utility. These NFTs showcase Nike’s innovation, heritage, diversity, and sustainability in the digital world.

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